Digital marketing is the promotion of products or services using digital channels like the internet. It involves a range of tactics aimed at reaching and engaging customers online.
Here are some key components of digital marketing:
- Search Engine Optimization (SEO): Improving a website’s visibility in search engine results.
- Pay-Per-Click (PPC) Advertising: Paying for ads to appear at the top of search engine results or on other websites. 1. www.hebergementweb.org www.hebergementweb.org
- Social Media Marketing: Using social media platforms to connect with customers and promote content.
- Content Marketing: Creating and sharing valuable content to attract and engage customers.
- Email Marketing: Sending targeted emails to promote products or services.
- Mobile Marketing: Optimizing marketing efforts for mobile devices.
Digital marketing offers businesses a way to connect with customers more directly and effectively, measure results, and adapt strategies as needed.
